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Privacy Policy
Effective: April 8, 2026 · Last updated: September 27, 2026 · Lamarr, Inc.
1. Who We Are
fire.ai is operated by Lamarr, Inc. ("we", "us", "our"). We provide real-time wildfire intelligence data and optional alert notifications. For privacy inquiries: privacy@lamarr.inc.
2. Information We Collect
We collect the following only when you subscribe to alerts:
- Email address (required for email alerts)
- Phone number (optional, required only for SMS alerts)
- Geographic areas you choose to monitor (bounding boxes or place names)
- Your subscription tier (free or paid)
If you use the fire.ai app on your phone, we also collect:
- A push notification token for each phone you sign in on, with the app version and platform, so we can send alerts to that phone
- If you sign in with Apple: the email address Apple shares with us (which may be a private relay address) and, the first time only, your name
- If you sign in with Google: your email address and name
- A 30-day history of the alerts we sent you, shown in the app's Alerts tab
When you choose to create a zone around your current location, the app reads your location on your phone to draw the zone. We store only the zone's shape, never your location, and the app does not track your location in the background.
For visitors who do not subscribe, we collect standard server access logs (IP address, browser type, pages viewed, timestamps) for security and performance purposes. We do not use tracking cookies or third-party analytics.
3. How We Use Your Information
- Deliver fire and air quality alerts for your watched areas via email, SMS or push notification
- Send transactional emails (subscription confirmation, billing receipts)
- Process payments via Stripe (we never store full card numbers)
- Detect and prevent abuse or unauthorized access
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Third-Party Services
- SendGrid (Twilio) — email delivery. Privacy policy
- Twilio — SMS delivery. Privacy policy
- Stripe — payment processing. Privacy policy
- Expo and Apple Push Notification service — delivery of push notifications to the app. Privacy policy
- Amazon Web Services — hosting and data storage in the United States
- NASA FIRMS, NIFC, AirNow — public fire and air quality data (no personal data shared)
5. Data Retention
We retain your account data for as long as your subscription is active. Upon cancellation or account deletion, we delete your personal data within 30 days, except where required by law. You can delete your account at any time from the Account tab of the fire.ai app: your account, zones, pins, preferences, sessions, phones and alert history are removed at once, and our record of which alerts we sent you is removed within a day. Signing out of the app removes that phone's push token.
6. Your Rights
You may at any time: access a copy of your data, correct inaccuracies, request deletion, or unsubscribe from all communications. Email privacy@lamarr.inc or use the unsubscribe link in any email we send you.
7. Security
All data is transmitted over HTTPS. Personal data is stored with encryption at rest. We do not log authentication tokens or payment credentials. Rate limiting and access controls are enforced at the API layer.
8. Children
fire.ai is not directed at children under 13. We do not knowingly collect personal information from children.
9. Changes
We may update this policy. Material changes will be communicated by email to subscribers. Continued use after the effective date constitutes acceptance.
10. Contact
Lamarr, Inc. · privacy@lamarr.inc